Don Julio

Don Julio is a pioneer in the luxury tequila category, named after its founder, Don Julio González, who revolutionized agave cultivation. Its uniqueness lies in the 'low-planting' method, where agave plants are spaced further apart to allow them to grow larger and sweeter before harvest. Furthermore, Don Julio was the first to use a short, square bottle—defying the tradition of tall bottles—so that guests could see each other across the table. The spirit is known for its incredible smoothness and clean, crisp agave flavor that defines the premium Highlands style.