Birra Moretti

Founded in Udine in 1859, Birra Moretti is an Italian icon of quality and tradition. Its uniqueness lies in its production process, which has remained largely unchanged since the 19th century, using a high-quality blend of hops to create a balanced bitterness and a distinctively fruity aroma. The 'Man on the Label' symbolizes the brand's authenticity, representing a time when beer was a reward for honest labor, and the liquid remains a gold standard for crisp, refreshing Italian lagers.