Bira 91

Bira 91 is a modern craft beer brand that sparked a revolution in India’s beer market. Its uniqueness lies in its 'imagined in India' philosophy, creating flavorful beers that are designed for a younger, urban demographic. From their crisp 'Blonde' lager to the spicy 'White' ale flavored with orange peel and coriander, Bira 91 focuses on high-quality ingredients and vibrant, monkey-themed branding that challenges the dominance of traditional, mass-market commercial lagers.